Love Your Local Hospice
Wednesday 10 February 2016
Local hospices join together for Love Your Local Hospice TV Ad Campaign
16 Hospices from the West Midlands have joined forces to create a campaign entitled “Love your Local Hospice”, two of which are The Myton Hospices and The Shakespeare Hospice. The campaign aims to raise awareness of their services in the area as well as highlight the vital role they play in the local community.
Launching on Sunday 14th February, a series of ITV advertisements will be shown over a 14 day period. The adverts will demonstrate the love, care, friendship and support each of the hospices provide for patients, young and old, and their loved ones.
Each year, The Myton Hospices and The Shakespeare Hospice care for over 2,000 patients and their families. They care for people with a wide range of terminal illnesses including Cancer, Motor Neurone Disease and Dementia. The Myton Hospices provide inpatient beds while The Shakespeare Hospice offers a day hospice service which provides palliative and supportive care to patients and their loved ones. In more recent years, both The Shakespeare Hospice and The Myton Hospices have introduced a team of specialist nurses that care for people in their own homes and between both hospices serve the residents of this area. Both hospices work together within the local community to provide terminally ill patients and their families with the best possible specialist care and support. Patients can often access the facilities of both of the hospices depending upon their individual needs.
The Myton Hospices and The Shakespeare Hospice are separate charities but both provide their services free of charge. The total cost of providing all these services each year is approximately £12 million and both The Shakespeare Hospice and Myton Hospice rely heavily on voluntary donations to continue running the services they provide.
Kate Hall, Head of Clinical Services at The Shakespeare Hospice, said, ‘We are delighted to have been given the opportunity to work so closely with other hospices, including The Myton Hospices, in order to help raise awareness of the care and support we can provide for terminally ill patients and their loved ones. ’
Ruth Freeman, Chief Executive Officer at The Myton Hospices, added, ‘There are still many common misconceptions which surround hospice care and we hope the advert will reflect the positive impact our hospices can have on the lives of our patients and their loved ones as well as help dispel myths surrounding hospices in general. We also hope the campaign will encourage people in the local area who believe they could benefit from our range of services to find out more about their local hospice.’
See the adverts from Sunday 14th February until Tuesday 23rd February on ITV and ITV Hub or click here to view it on YouTube.